Hello Breeze is a young progressive company, delivering climate solutions to all homes in Melbourne. They know that their niche is very competitive in Australia, especially for the presence of international manufacturers along with national, well-established companies, both competing for air conditioning keywords.
The main challenge for a startup air conditioning company in Australia is clear. The niche has very high competition. When Hello Breeze started working locally in the Melbourne area, well-known national and international brands have strong first positions in Google Search Results. To gain a foothold against these competitors not only can take time but a great deal of resources.
The first step was to assess the current situation of Hello Breeze, compared to its main competitors, and build a strategy to “bridge the gap”.
The key point of the strategy focused on:
At the beginning of our collaboration, we focused on correcting technical issues, making sure the website was optimized for SEO. We SEO optimized all the existing pages as well as reorganising the website structure for a better navigation experience.Once all these foundations were in place, we were ready to implement the strategy.
The competitive analysis showed us that the competitors have much more high-quality content. This was definitely the primary focus of our strategy.
We performed in-depth keyword research and discovered several opportunities to rank keywords according to high buy intent and lower competition.
The goal was to boost positions of “value pages” in Google Search Results that are driving the most targeted traffic, contributing to revenue generation.The results are astonishing.
One of our main focus pages saw a spike of organic traffic from 123 to 15,580 users on a 6 monthly basis.
Several other pages had similar results with rapid growth.
The number of keywords Hello Breeze ranked in Google for skyrocketed from 1,300 to 4,100 (+2,800). Our highly effective strategy boosted the number of keywords in the top 3 positions (which are the most lucrative) from 7 to 94 (+87) keywords.
Overall, the organic traffic of Hello Breeze jumped +340% from 5,100 users to 22,480 a 6-monthly basis.
Therefore, by creating stellar quality content, we ensured that organic targeted traffic soared, which is especially beneficial to a young start-up like Hello Breeze.
Another major gap between Hello Breeze and the competitors is its “reputation”, which Google represents by a Domain Rating number on a scale of 0 to 100.
To increase our chance to rank for keywords in the top positions, we had to grow the Domain Rating. To do so we needed to obtain more backlinks to reinforce the Google trusted status.To generate high-quality links, we are using only white hat techniques by contacting hundreds of websites a month to ensure not only strong connections, which offers the opportunity to guest post but by the sheer quality of our content, the creation of multiple organic backlinks.
Indeed, in the 6-month period we generated 117 backlinks, which played a decisive role in growing the Domain Rating from 6 to 21 (+15) AND even more in boosting our content and increasing organic traffic.
Another vital piece of the puzzle for any local company is Google My Business. This allows users to organically find your business in an area using Google Maps, facilitating a direct call or booking. an appointment, a real cash cow.
To make sure a company features higher than its competitors it is necessary perform 3 actions: optimize the GMB account, keep it active, and incentivise more reviews.
The other major factor that makes the difference between appearing top of the Google Maps searches or being buried on page 10 is: the website’s local rankings in Google Search Results in general.
The result of our combined efforts on the Hello Breeze website and GMB profile boosted the discovery searches in Google My Business by +350% compared to the previous 6 months.
Those results are just the beginning. In fact, our successful collaboration is continuing and we are now planning a national expansion for Hello Breeze. When this new exciting strategy makes an impact, it will generate success for Hello Breeze across the board.
To find out how you can achieve the same success for your business, schedule a personal consultation with one of our professional SEO team members.
